Build a Better Fitness Brand With Content That Actually Converts

Stop guessing what to post. Start creating content that compounds leads, earns trust, and builds sustainable growth.

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See where clarity is missing in your brand

Mark Wingerter

Hi, I'm Mark Wingerter.

Most fitness businesses don't lack effort. They lack direction.

I saw this constantly as Head of Marketing & Sales at 97 Display, a leading fitness SEO agency. Great gyms. Great coaches. Real results. Zero content strategy.

Without one, marketing spend gets wasted
on random posts, promos, and noise that never compounds.

If you're stuck not knowing what to post…
If your content feels random and forgettable…
If your brand sounds like every other gym in town…

You don't need to post more.
You need clarity.

"Content marketing is one of the highest-return-on-investment (ROI) strategies available for fitness professionals. It costs less, delivers more leads, and compounds over time."

- Trainerize

Story Builds Community.
Community Drives Growth.

People don't join gyms for equipment. They join because they believe in something.

1

Never Guess What to Post

When your story is clear, you know exactly what to say. No more staring at a blank screen wondering what to post or email.

2

Stand Out in Your Market

Keep your message on brand across every channel, eliminate noise, and differentiate your business.

3

Improve Customer Retention

When people believe in your mission, they don't just show up, they stick around (bring others with them).

The Fitness Business Content Engine

A done-with-you content package designed specifically for fitness businesses that teaches you how to consistently create messaging that converts.

🎯

No Guesswork

Gain the essential strategies that move the needle, without any overwhelming complexity.

🚀

No Hacks

Build a brand that lasts, not one that chases the latest viral hack.

💡

No Production

Learn a clear content system that actually works and can be created without equipment.

What You Get

A repeatable system. A clear brand position. Real results.

Start Here

Brand & Content Snapshot

Free
High-level audit
  • Audit of website & social presence
  • Messaging review
  • Find biggest clarity gaps
  • No pressure, just insights
Request Snapshot
Add-On

Extended Package

+$750
One-time add-on
  • AI Powered Templates + Custom GPT
  • Multi-Location Brand Adaptation (up to 3)
  • 90-Day Content Roadmap
  • Additional Discipline Content Pillars
  • 30-Day Implementation Coaching (1 hr/week)
Add Extended

Ready to Stop Posting
and Start Building?

Reach the mark your brand deserves. Start with a FREE Brand & Content Snapshot.

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