Most Fitness Brands Guess Who Their Next Member Is. You Don't Have To.

Whether you're one location or a hundred, growth comes from knowing exactly who to talk to — not from telling a better story to everyone at once.

Where do you want to grow?

Choose the path that fits your operation.

Hope is Not a Strategy.

Without data, you are guessing with your marketing. Without a story, you are hoping people choose you. I help you tell your story the right way so that people actually hear it and respond.

That's how you grow in a local market.

Let me prove it to you.

Three Ways to Work Together

🎯
For Single-Location Owners

Brand Story Workshop

Extract your story, define your positioning, walk away with content mapped to who you actually serve.

Start Here →
📊
For Operators with Their Own Team

The Data Download

I segment your data and match it against market-wide buyer data. You get the insight; you run with it.

Get Your Data →
🗺️
For Multi-Location & Franchise Operators

Data Activation & Installation

The full system, installed: segmentation, matching, and local messaging across every location. Fractional, 3–6 months.

See the Franchise Page →

Proven Across Local Markets Like Yours

For Temerity Baseball I installed a data segmentation messaging engine across three simultaneous markets that drove significant growth:

18% YoY Attendance Growth
$100K+ Incremental Merch Revenue
3 Markets, Simultaneously

The Story Side of the Work

Mark Wingerter

Hi, I'm Mark Wingerter.

Built on Data. Rooted in Story.

Even if you're starting from spreadsheets, I can bring your data to life through a live system that keeps finding new buyers in your local market.

In my years as Head of Marketing & Sales at 97 Display, one of the country's leading fitness SEO agencies, I watched hundreds of fitness brands fail to grow not because of bad coaching or bad facilities, but because they couldn't explain who they were serving or why.

By combining data with brand story you understand exactly who your potential local customers are and how to get them to buy. The difference is scale: one location needs the story. Multiple locations need the system.

YOU are the differentiator. I make it findable, whether that's in your data or in your story.

Talk To Me

Know Exactly Who Your Next Member Is.
Then Go Get Them.

Whether you're telling a better story at one location or finding buyers across fifty markets, it starts with knowing who you're actually talking to. Choose where you want to start.

Request an Audit